Let’s Begin with the Basics

Number one is Prospecting ( LIST Building)
If you put your marketing plan in front of people (Prospects),some of them will
join.Some will develop a big business,some will develop a small business.
But before we can start building the business,we must have a LIST of people
to whom we can show our marketing plan.
I am often asked,”Where do I get my list of people?”
Well,the good news is that you don’t have to start with a list of a thousand names!
Look around you and think of the millions of people who have the potential to build a huge multi-million dollar business.
My suggestion is to take the help of your ‘sponsor’(the person who brought you into the business) in making a list of names.
First,make a LIST of people you already know well.Call these your ‘PRIMARY PROSPECTS’.
My humble request to you is not to prejudge anyone by way of their background,present status or how rich or poor they are.You have to understand that this business is for everyone.All kinds of people,from doctors to lawyers to businessmen to housewives are succeeding in this business.If YOU don’t show someone this business, sooner or later someone else will!
As you get more familiar with the working of the business, you will meet more and more people.Call these your SECONDARY PROSPECTS.Keep adding names to this LIST
as you make new friends.This could well turn out to be your biggest list.
Finally,I suggest you have three lists:
1) The Local List:This is your initial list and you will be working on this in the beginning.This is a list of people you are familiar with and who live at a comfortable distance from your home.
2) Distance List: This list will comprise of people who live further away,say more than 200 kms. Once you have gained in confidence ,you can begin to develop the business from this list.
The International List: Most of the reputed home businesses have a global presence.Therefore,there is a possibility of ‘sponsoring’ people from other countries as well.

In my next post,I will give you some PROSPECTING TIPS.