Network Marketing - Its All About Customers

Leadership, Visualization, Goal-setting, blah, blah...
All network marketers have heard that jargon at one time or another. But you know what? It's just that - Jargon.
When you share with your team, the lessons you have learnt while building your business - that's Leadership.
When you imagine that new car or house on the beach, that you're going to buy next year with the income from your business - now that's Visualization.
And when you plan exactly how you're going to go about getting that new car or house - well, that's Goal-setting.
It's that simple...
And yet people complicate it so much that they write entire books, and have entire courses to teach you these "skills."
But they're missing the whole point, really. Because network marketing is really about customers.
Think about it.
Why do companies get into network marketing? DUH. To sell products, of course!
And why do they choose to sell their products through network marketing?
Because network marketing is really the most efficient way of selling products.
After all it's all about people selling (or recommending) products they USE to their own network of friends and acquaintances. To people who TRUST them.
So if you want to serve your customers better through your network marketing business, here are a few things to ask yourself.
1. Are you in the service business or recruitment business?
If you are in the business of helping people - whether to become healthier, or financially independent - you should consider yourself as providing a service. And a service runs on customers.
Sure, there are plenty of people out there who want to start a home business or join a business opportunity.
But if you focus on the opportunity, you'll be competing with a whole lot of other, more established networking companies, for a new prospect's time and money.
Instead, if you focus on your products (and I'm assuming they are unique, excellent products that meet a real need), you'll have very little competition.
Besides, it's so much easier to sell a product than to sell a dream.
2. Is your product right for them?
I've seen people recommending their products to customers as a "miracle" solution to all their problems. This is not only misleading, but is bound to backfire.
Ask yourself - are there other options for my customers? Are there cheaper, perhaps more effective options, that can help them?
Perhaps they can't afford your product right now. Or perhaps there are other, albeit less effective options, that might meet their immediate needs better.
Almost everyone needs to get healthier, or richer. But how they choose to achieve their goals should be their choice, not yours.
Certainly, give your customers all the information they need about your products. It's not your duty to suggest alternatives.
But sometimes the best way you can serve them is by letting them know that they are free to explore their options and get back to you when they've decided that your product meets their needs best.
You'll not only have a grateful customer, but also build trust and goodwill. Your customer will think of you as someone to depend on, and come back to you when they need advice.
Yes, you might lose a customer, but you'll have gained a friend.
3. Do they really need the business opportunity?
Once you get a new customer, do you instantly start shoving the business opportunity down their throat? If so, you're doing them a disservice.
Yes, do show your customer how they can reduce (or even completely recover) their costs by becoming a distributor and recommending the products to their friends.
Offer them what they want - a cheaper way to purchase your products.
But also accept that some of them may just want to keep buying products without ever building a business.
And appreciate them for contributing to your paycheck.
Ultimately all business is about building trust. So the next time you process an order or answer a query, focus on building a relationship, rather than a business.
If you're a friend to your customer and do what's right for them, you can be secure in the knowledge that what goes around will definitely come around.
Copyright © 2003 Priya Shah
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Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly

Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly

The Advantages Disadvantages Of Internet Marketing are many.
A few Advantages Disadvantages Of Internet Marketing are:
* It's on the internet so it's low cost
* Very fast
* And you can reach a global audience
However it:
* Can leave the businessman feeling isolated
* Hard to tell if people are lying because you can't see their face
* And you can be overloaded with information.
There are more Advantages Disadvantages Of Internet Marketing, but I wont cover them all in one article. However I will focus on a few important ones.
Positives:
Low cost:
The internet is made up of electrons, so there is not really anything physically to grab hold of like in a brick and mortar business. This considerably reduces your costs as you don't really need many materials or buildings. Just a computer with world wide web capabilities : )
Very fast:
A great advertisement I saw once said "If you were an electron, you would be there by now". This was an ad at an airport. It's referring to the internet. It's made up of electrons so it's VERY fast. Click a link, and you could be looking at an Australian website, click another one and you could be in America. If you wanted to get information any other way from these countries, you may end up having to go there.The world wide web eliminates the need for this. Go any where you want with the click of a button.
You can reach a global audience:
By this I mean, you don't have to set up shop somewhere and sell to the locals. You can set up an online shop, and sell to anyone in the world. This means a huge increase in potential revenues and a fraction of the cost it would take for you to set up shops all over the world.
Negatives:
Can leave the businessman feeling isolated:
This is very common. Because the world wide web is faceless (In most cases), it can appear cold and inhuman. This can leave you feeling isolated and very inward. Not a nice feeling at all. Everyone likes to socialize and meet people, but in this case, its quite difficult to, in business anyway.
Hard to tell if people are lying:
There is so much information on the world wide web now, it's sometimes hard to tell the difference between crap and quality. A lot of the crap is targeted at newbies. Here's an example "Make money fast by doing NOTHING", sound familiar? I bet you've had a ton of emails saying something similar.
Information Overload:
Once again we get to the part of there being a lot of information on the world wide web. There can be too much good information too. There can be a lot of competition for an industry, this can leave you more confused than if there were presented with loads of crap. You might not be able to tell who to chose. If you are a veteran of the net, you wont have much to worry about, however if you're a newbie then this is a problem.
The above are the positive and the negatives. Overall, I would definitely say that if you can do business online, then definitely do it.
By Stephen Warren, the creator of http://www.marketershandbook.com

Honestly Good!

Recently, I have been doing a lot of research on AFFILIATE MARKETING.
While doing a Google search,I came across this very reasonably priced E-book.
I decided to purchase it and give it a try.
To be honest,I think it is really worth it.This E-book is written by Holly Beth Mann ,
a 25-year-old Entrepreneur, single-mom (of a 2 1/2 year old boy)
and a person who loves life and helping others.
She began working online a few years ago when she was pregnant
and in a tight financial situation.
Honest Riches 2 is certainly for beginners, complete newbies. And thank goodness I was right. I bought Honest Riches 2 and found the information inside to be of EXCELLENT quality.
I strongly recommend you click here to take a look at her website for yourself.

The Home Meeting

You can invite a group of people to your home to show the plan. Once a home meeting is booked,we should show the plan irrespective of the number of people present.

• Get help from your sponsor or upline in inviting people.
• Invite twice as many people as you want to come to the meeting.This is because some of the people who say they will come will not turn up.Don't be dissapointed.
• Be excited.
• Ensure you have enough literature available for the people to read.
• Dress should be business casuals.
• Remember,this is a business meeting.There should no alcohol,pets,televion or children disrupting the meeting.
• Put fewer chairs than necessary,but have extra chairs available.
• Greet people at the door.Edify the speaker.
• START THE MEETING ON TIME.
• Introduce the speaker enthusiastically.Set an example by being the most interested person in the room.
• Keep as little refreshments as possible and serve them after the meeting.
  Allow the spaker to do the talking and answer any questions.
• DON'T FORGET TO SET UP FOLLOW UP MEETINGS WITH THE PROSPECTS WHO COME TO THE MEETING.
  .

SHOWING THE PLAN

The purpose of showing the plan is to show the prospects how they can fulfil
their dreams by utilising the sales and marketing plan.The magic is to keep it simple, brief and to the point.
FOUR WAYS TO SHOW THE PLAN
1.The overview
2.The one-on-one meeting
3.Home Meeting
4.Open Meeting

First,we'll talk about the overview and the one-on-one meeting
1.The Overview.Here the main focus is to create curiosity,so that the prospect wants to set another meeting to see the plan.We mainly talk about what can be achieved through the business.
2.One-on-One:Meet the person or couple individually to show the plan.
One should take the help of the sponsor or 'upline' in the beginning.
The following points should be taken care of:

• The plan can be shown at the prospects' home or your home
• Always dress nicely,preferably smart casuals.
  
• Be on time.
  
• Edify your sponsor if he/she is showing the plan.Let him/her do the talking.
  The golden rule is,"KEEP IT SIMPLE".
  
• If time permits,show them a vcd as suggested by your sponsor.
  
• Don't forget to leave some material for a follow up and schedule the next appointment as soon as possible.
  
• Don't answer all their questions in one meeting.Tell them they fill find their answers in the material provided.
  
• Encourage them to start the business right away.Inform them about whatever money back guarantee there is on the business.
  

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The Strategy of your Inviting Scripts

These are just examples of what I have found useful when inviting people for a home/open house meeting.
1.Keep it short. You can say something like,” I don’t have much time right now but let me tell you why I called.”
2. Compliment them naturally. “The other day when I met you,I was impressed with your attitude (handling of the situation,smile,confidence etc.)
3. Disclose the reason.“I don’t know if I mentioned it but I own a business which is expanding rapidly”
4. Qualify them. “I am looking for a few, key ambitious people to help us expand.Are you open to having an additional source of income.”
5. The take away.“I can’t promise you that this will work out but why don’t you and I get together and we will run through some ideas and see where it goes”
6.The close.“Which day of the week is suitable?I am free on Tuesday and Friday evening.Which day is best for you?”

Contacting and Inviting

It is very necessary to learn the proper way to invite people
as this is what will decide whether they wish to see your
company's plan or not.
Knowing the right technique is very important.One should sit with their uplines to learn the do's and don't's of inviting.
Inviting Techniques
You can invite people on your own or take the help of your " upline'.
The meeting can be a simple home meeting or an 'open house'
meeting which is usually arranged at a bigger venue.A successful
leader presents the plan to a larger audience and these meetings
are very successful in bringing in new people.
As I said earlier,using F.O.R.M.(acronym for Family,Occupation,Recreation
and Money/Message) is useful in starting conversations.
Here I would like to mention that your posture is very important.
Please remember that you are NOT just selling them some vitamins, skin care or home products.What you have to sell is FREEDOM.
You are offering people an opportunity to become their own boss and control their own destiny.You don't need these people.They need you!
Next I will be discussing The Strategy of Inviting Scripts.

Prospecting Tips

As your business begins to grow,it becomes even more important to add new prospects to your list so that you never run out of people.For this,you need to learn the art of meeting new people.My suggestion to you is to seek the help of your sponsor or 'upline'.
They can teach you how easy it is.
Prospecting tips:

• Listen to audio tapes of successful leaders in the business.
• Go out with your sponsor or upline and take their help when required.
• Try to add people who are at your socio-economic level or above you.
• Make a habit of speaking to people wherever you go.
• Set yourself a target everyday.The more number of people you meet,the more comfortable you will become in prospecting.
• Show a genuine interest in people.Compliment them.However,do it naturally.
• Use F.O.R.M. (acronym for Family,Occupation,Recreation,Money/Message) to get people talking about themselves.
• Your business card should always be with you.Have a pen and small notepad or a digital diary handy to note down their number.

I hope you find these tips useful.Happy Prospecting!

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